A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Microsoft is taking a rather curious approach to trying to win back sales in the education market for Chromebooks. lets look at some good positioning statement examples. Positioning is the process of identifying an appropriate market niche for a product (or service or brand) and getting it established in that area.. It guides you in developing a position that will best serve your brand identity and communicating your personal brand to the right people. Whether they hear it verbally or read it on your website, your positioning statement is the first impression of information you give to others that provides an overview of your company or brand. A brand #positioningstatement is the beating heart of the #brand, capturing the reason the business exists and the legacy the brand aspires to be remembered for. Now it’s your turn to use these brand positioning statement examples to craft your own. (Photo: Public Domain) Microsoft Corporation’s success as a global computer technology company is founded on the fulfillment of its corporate mission and vision statements. 1 of 11 How Microsoft Is Positioning the Surface Laptop in Features, Price. A positioning statement is a tool used in business to identify how a brand will be positioned in the market. If we talk about the positioning of Microsoft, then its operating systems and several software are simply top of the mind positioned in the market. When referring to Microsoft trademarks and the names of Microsoft software, products, and services, follow these Microsoft Trademark and Brand Guidelines.. Microsoft Trademark & Brand Guidelines. Let’s get started… What is a Personal Brand Statement? Go through steps 1-4 and fill in the blanks for the brand positioning statement formula. And here’s a tip—this statement can and should be used for the main message on the top area of your homepage. These decisions include: brand name, the product or service … The following positioning statement example was used by Amazon.com in 2001, when it sold books almost exclusively: For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. It puts into words what makes a brand important and differentiated so that it is noticed by those who need to know about it. I just learned about this template from The Brand New You show with Ryan Rhoten, episode 90 titled Your Personal Brand Statement… Brand Positioning Statement Examples. But in some cases, it might not be the top of the mind positioning. Every brand decision should be judged by how well it supports the positioning statement. POSITIONING STATEMENT TEMPLATE #2. A brand positioning statement is an opportunity to align your internal team around your purpose, ensuring brand consistency across all of your communication efforts. You may use Microsoft trademarks in text solely to refer to and/or link to Microsoft’s products and services and in accordance with the terms of these Guidelines. Because of the brand value of Microsoft, any product it launches gets a good positioning. Microsoft’s corporate mission statement and corporate vision statement are synonymous in representing the computer software, hardware, and cloud services business. 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