endstream endobj 73 0 obj<>/OCGs[75 0 R]>>/PieceInfo<>>>/LastModified(D:20071119142745)/MarkInfo<>>> endobj 75 0 obj<>/PageElement<>>>>> endobj 76 0 obj<>/ProcSet[/PDF/Text]/ExtGState<>/Properties<>>>/StructParents 0>> endobj 77 0 obj<> endobj 78 0 obj<> endobj 79 0 obj<> endobj 80 0 obj<> endobj 81 0 obj<> endobj 82 0 obj<>stream /-����V�:s�_ �4, �91�Eғ�YEw�d%l 5���M ��5\�a.�Ԋ�H-D�{4s�x-�X�.����[zW�9A�!��\�����I���V��f,R OUTFRONT Media has exceptional coverage by market. 0000700162 00000 n … 0000000016 00000 n 74 0 obj<>stream Bus Shelter: Backlit displays and posters. 0000842542 00000 n 0000845330 00000 n 0000765159 00000 n 0000765122 00000 n 0000075558 00000 n 16. H��Wˎ7��+xt � ��M� ��?�(������n���֎W���A:�f?��?���2���χ�b���y�%]c��zP���T5_|0��]ĀW\c�Fـ?�����{���-��o��䤑 Ƞ�Ě2��%����%fR)}8�h�(�{3�勋f�j��H$Gj�ؠ}�xd'2�p>�YGZVs�n�זmR��{q�MGG��|7wy(������|�/��=A_�� �L��RM���JT,֏�5�j��G?I{M6��]t�X�,b�k؝��EVm�@X��-u`��y?����m��/�5�ޛ}�F��9�B��-�m��c����� Types … outdoor advertising. 0000026607 00000 n How to complete the Types of outdoor advertising signs tn dept of transportation form on the web: To get started on the blank, utilize the Fill & Sign Online button or tick the preview image of the document. Printing is the slowly decreasing form of advertising. 0000003164 00000 n 0000706256 00000 n ����3��M�����1�/߹΃[���07�ُ�3�e0� C�p��{6r* �R�EO�[�T#�~��G�z�v�����%�J�m��m�|0�4܎��F��I�k`��J)�d����]��4٦�6�݆�����$�dL��^S:n.R,����^q�ۯ�'��!�R�9mo]����=�g�7�,t��^}�X�aL���gpxO-��2ml��T���K�%c�1A�t�A{�^=�{���c��^��+dE���mXkj�{�U10� Sj7`�d�EL[� As people spend more time traveling, out-of-home advertising represents a good way how to reach a mobile consumer (Francese, 2003). 0000700616 00000 n 0000701002 00000 n Outdoor Advertising • Van Advertising … Interactive devices has played a positive role in the growth of outdoor advertising … 72 24 Outdoor Advertising and Signage Policy: August 2017 V3 - Economic Development and Community Services 4. According to Prof. John Philip Jones, a renowned advertising campaign expert, Russian businessmen are willing to spend ca. OUTDOOR ADVERTISING 2. xref %PDF-1.4 %���� 0000701996 00000 n Digital signage is driving out of home advertising … �w��i��������Ԭ�ѷ� ���q�~��~V��7��D�������M�W�j?� �^SО�J��gw�R��Jm]�g��x����$�I������tZ���`��Y���z. 0000003078 00000 n Outdoor Advertising 16.1 Introduction The purpose of signs and other forms of outdoor advertising is to convey information to the public. 0000075595 00000 n endstream endobj 84 0 obj<> endobj 85 0 obj<> endobj 86 0 obj<>stream 0000149092 00000 n Outdoor Advertising • Neon Signs- Advertisement is also presented with brilliantly tubes in various shades. Types of Outdoor Media Advertising. 0000010336 00000 n Outdoor advertising is an effective way to reach new customers, because, unlike print or television, it cannot simply be skipped or turned off. Outdoor Advertising • Travelling Displays- It is also known as Transit advertising. 0000004682 00000 n 2.3 Outdoor advertising In general, outdoor advertising consist of both previously mentioned, traditional as well as interactive advertising. 0000011983 00000 n Kæ£ð‘Y|¦ì3=ÓcóLüdì'?¸ ×r;hjðìµ¾{Om^F»ô—;ÛY|Nß Hşú` ™½ endstream endobj 38 0 obj <>stream 0000008144 00000 n 0000700916 00000 n 0000705522 00000 n Secondly, outdoor was used as … 0000003051 00000 n 0000848115 00000 n 0000004830 00000 n Vehicle advertising. OOH advertising’s market share of total … endstream endobj 83 0 obj<>stream The most commonly known type of outdoor advertising is the billboard. Most people are familiar with billboard advertising… 0000842505 00000 n 0000048881 00000 n 0000014155 00000 n 0000007775 00000 n 0000689621 00000 n 0000008507 00000 n 0000001933 00000 n 0000006648 00000 n 0000001021 00000 n H����n[7����l���9C�4�\-���%/E#Z\�O��(��DW�����?o~ /^ܼ��MH���Wo^�U 0000705885 00000 n There are many different types of outdoor billboards and outdoor advertising including digital billboards and kiosks, ad panels, street advertising, and transit. 16. You can take advantage of the time people spend … 0000001478 00000 n 0000012777 00000 n Plan your advertising budget wisely. 0000048421 00000 n 0000006419 00000 n H��WMo9��W����$��=��=؃��kO/��b�$ȿ�';)`��"}Ґ��|ԇ��1��\��ӿ"��̡���KtˇŇ���ޭ�5x��:�`��O%sT�a4�M��I���������\|���-��q?^���WG�ӧ�_�����r�,�č�r�v�� �|v���)����9�x����/���zp�&�ط؈~{�=���y�D����g_%& v;|�Hf��R5ؗ�A��d�S^�cҹ�`� 0000102387 00000 n While static adverts such as billboards can be an effective way to capitalise on … Street Furniture. 17. 72 0 obj<> endobj What is Outdoor Advertising Outdoor advertising is any form of promotion of your products or services done outdoors. 0000045654 00000 n 0000001989 00000 n 31 0 obj <> endobj xref 31 66 0000000016 00000 n %%EOF operate OOH advertising businesses, such as CBS, Clear Channel, Lamar Advertising Company, Fairway Outdoor, Van Wagner, JCDeceaux, and CEMUSA. According to the Outdoor Advertising Association of America (OAAA), out-of-home advertising… 4 Outdoor Advertising: The Brand Communication Medium of the brand. <<85a16ed8f0e2a144a6a1a3505aad0c70>]>> Street furniture outdoor ads are great for building awareness in high foot-traffic … 0000001188 00000 n 0000005703 00000 n [>�ÞF)�L�������v�2���a3-��p�|���+s�?��1l'�-��� w+q�����>���>�����"ʷ-[즮�q�H!���^�;L�׭5 advertising—as the industry is known more broadly— includes physical display ads that appear on benches and transit shelters, buses or trains, arenas and stadiums, mall kiosks and even at airports. 0000006286 00000 n Normally only TV or magazines would have been considered for this communication task. 0000008262 00000 n 0000198306 00000 n The outdoor advertising … hÞb``c``ÛÌÀÆÀ´h)ƒˆ0°2°3°0p,aغ!ánÀÄ&ÀÃè¼p¿ZˆÐÑ˪n\ÌÏû昤ÜryÀÀ ¤ä’–VÞ LJÊ..p.Øl gXΤíØ,"É ÌàÀºèÖ¦s­DO0d08+0•0Š3l`Õ`càüÁ´‘!šuþŒŸÖ;ÊÕ29T•ˆža˜ø€éCÎa‡Ñ:”å´§10¤×m šËðB$¡ß‘h!Ç[Ÿ¬¬»ø˜dB¸. 3. + It also plays a role by informing the public of the availability of products and services, thereby increasing consumer awareness. Introduction to Advertising. Another form of effective outdoor advertising is the placement of banners, banners, and banners. b��ك�g The advanced tools of the editor will direct you through the editable PDF … I. The following draft Outdoor Advertising By-Laws for the Polokwane Local Municipality contained in the schedule hereto, are hereby in terms of Section 12 (3) (b) of the Local Government: Municipal 0000010721 00000 n 0000002628 00000 n �ҹ�@ܧ�Ԩ��v�sI�;�ˀO~̚�?���b��*�э�;�aM$����k��|�>˴��g�q���[����f��}��j���/W^�j�/)n���+-AfS���;�}|�s�m�b?V9�FO����?���iԃ���Ͼ�`3ƶ����^؆���\,S��urSH�E��]��qC��d�nd�h�,բ� �N���l�Ϗ��(!��,���h)����F�5��)�9���_��P` 0000004959 00000 n 0 ?Ej’÷—˜'4%PEºÑ‘íoΜ±Ÿ—íÝÇZ¾–íÛ§Zn,–íûÇûýçOw¿î>|ۗí»]-onweÙî|ëþPêüi)‡ý÷?ˆç‚¹‚… ¹®À¹ìŸ–Xð/t.Á^²”¨!+ˆˆsI‡«‡å‹›9cvh½éd6»Ä´5ÓΙír8²S"Çk\þ—(YŸÄ.k$®™²fêU&‚šfãR埍Ëkm(æx+^tyyÝ¥ æY*(¡¾07ImelIho^ƒÄ\h¸c\QãÒøÙHoµJHUMɤSòtQÅæÓªóý]‡å…G“~VÒãpçfaÜ; ¬Ápôàä”ÎÍ߃Z¼ÉŒÏñSÇÒq­í(“W‘¦Äå=2ãsarD¢6Ð¥B“«š’úðf9Ռ‰gøjÉmYó顗>N_%T•bÌvkkå4Ãè͊£yŽÂ. Common forms of outdoor advertising today fall into three categories: 1. 0000689552 00000 n This is often very successful in big events. What is "Traditional" Outdoor Media? 0000025924 00000 n Digital Media: Advertising … ӌ��|\��4'� ��������J fg`h�Ҍ@W��(0 ��#� 0000149129 00000 n It is also referred to as out-of-home advertising as it reaches the customers when they are outside their homes. 0000008488 00000 n 0000012735 00000 n 0000011257 00000 n 0000009955 00000 n 0000002088 00000 n 0000004108 00000 n H‰\‘ÛjÃ0†ïýºl/JNmÒBŒ´…\ìÀ²>@j+]`qŒ“^äí'E¥ƒ}¶ô›ßRPVÇÊv~Ð5NÐvÖx‡»×W¼uVE1˜NOÝò×}ãT@âz'ì+Û*Ï!ø¤ä8ùV/f¸âZïÞ ïì V—²^CPߝûÁí!lé¢×ƽ5=B°È6•¡|7ÍÒüU|Í!^ö‘˜ÑƒÁÑ5}co¨òVù™V¡Ðšùè ²k«¿¯ò˜‹ÃñIøDœÈyÂçI,3' óVx˜ gÌ{á=q-LX´)kӝðŽYêÓ¥þ |`. x�b```b``��������ǀ |,@Q� ��g�8��{'T�q��Ƭ.���� trailer 0000153649 00000 n 0000701641 00000 n ,E�7n�䅕9�P�%&A����ʎ��P@���,N�����8O�u�K���Xlp�Y��F�QH`�%�[(�[.�i1'Nb�5�L��9{��^XB"���n�aeD�[�}c���=�a&��mы̻�"DXX8V��q}�J� Personal Selling: Personal selling is an important part of marketing strategy. This policy is being developed in the light of prevalent local circumstances pertaining to outdoor advertising and in line with the South African Manual for Outdoor Adverting Control (SAMOAC) as a guideline, resulting in the new proposed Outdoor Advertising … 0000705227 00000 n 0000001618 00000 n endstream endobj 95 0 obj<>/W[1 1 1]/Type/XRef/Index[13 59]>>stream 0000002839 00000 n 0000010032 00000 n 0000689704 00000 n There are many types of outdoor advertising you can choose from for your campaigns. x�bbbg`b`` � Z� � Learn about our extensive outdoor advertising portfolio coupled with our premier out of home locations. 0000009202 00000 n trailer <<366630EAC76A450CAED5C1C980524F50>]/Prev 1096866>> startxref 0 %%EOF 96 0 obj <>stream 0000005521 00000 n 0000700591 00000 n Place a … startxref 0000002342 00000 n It’s a great choice for all types of outdoor advertising. 0000008041 00000 n Banners, Banners, and Banners. H‰Œ“ÍnS1…÷÷)¼®”‰çÏcoIEWH ž  0000003301 00000 n Examples include: Aerial/Inflatables: Balloons, blimps, skywriting and banners. 0000003016 00000 n Advertising plays an important role in the upliftment of communities’ living standards in general by lowering the cost of consumer items. 0000021166 00000 n Oau��|?�^M��iJ��t��Nw��SJ����C�4����}���44����K울�����~>׻�>��~��O���C�v�m�vZ�}n�����������ξ�t��ٟ�}9>Ql��Sx�=�w����i�]:�/�/�ǹ$_�-���M�{�FIcfpA[�9%�磧������[������=6�*>���$�x��-r�l���(9r�� ��aXfa6����#q�6����ZӾZ��*���@W��'�5J�lm?�pcxMC@�>ˊ�����%� ��[�4�j��z�fB#1�bc}��55�ȣˢ�5��Ƈ;Z> Y�7����Fj�ڭFY��Xx�ѥ�D��؀��ޏ`��9�m���!���l �}��L�a2�0�U�Z؝9�����.�*))u��zg�-������)�"զ��Ȍ�WS%[T���s�$��Y.��ܯi�\� Je�ć�ۖ)�!1��Jh�=��S����u�J�V�Қ���Id��o��H]l9��k0\�l��]���?l7zt��Si}��k�ު����Qi��� ��_�f�f�*&N��Œ|�v�0+9#�\��n-��b�-پ�どZ��Px[�P˼�kj6��-�ԕ�e�,b��a}'j���� �V�Č³^l���0�c�Үq�#�U�u�W�j!��w,�C�I���5��8֖��nV��j�K! and role of advertising in integrated marketing communications, types of advertising and their strengths and weaknesses, history of advertising, branding, global advertising, creativity in advertising, advertising ethics, research in advertising and effective advertising strategies and tactics. 0000845293 00000 n Elements in the outdoor advertisement environments are as follows: Thought (Concept): It is required for an effective Outdoor advertisement to establish a powerful and creative thought (concept), and it is required for riveting and easy-to-remember notification that the thought benefited from is creative. 0000011339 00000 n g�vf )/����T\J��\Dgi_M�[#��}p�>)7�ܭ�k��$ M��4/��D+�H�u�v-�,��76Xs�K}��ZU����?6bW�k+�j�"%����ӹ5?������,1Q�ču6{�}�t+����)��V5��)c����F�3�k�+gm7 ��K)�}iV��YёoM=P#O�i�R�=�2~p�A�r��l|_ۜ��S��>Jn��0���4=��~�B�:��3x,2G�z���:�s�?��O3���]�Wq{۵�,5Ԛ~cR���]zg��`�k���Bہd@ Types of Advertising Media – Top 10 Types: Mural Advertising, Press Advertising, Film Advertising, Radio Advertisement and Television Advertisement and Few Others (1) Mural Advertising: Mural or outdoor advertising … @«$˜6q,³`,e0H`»Á°ºAQ 9äv•iF Þ` OjKÞ endstream endobj 32 0 obj <>>> endobj 33 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 34 0 obj <> endobj 35 0 obj [/ICCBased 72 0 R] endobj 36 0 obj <> endobj 37 0 obj <>stream Ads are great for building awareness in high foot-traffic … banners, banners,,. 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