There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs. Once you nail this stage of the ideation process, it's much easier to write your blog posts. generate traffic, leads, and sales), it must resonate with your audience and compel them to take action. Here are the top 10 blogging blunders. Top 10 Mistakes bloggers make. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Thus, he writes irregularly … Blogs are supposed to be more conversational than formal. Understanding how the topic you're writing about will fit into a reader's broader challenges will help you find meaning and value in any post you write, and will enable you to connect with your readers better. As some can have dire consequences. Although it seemed like it flowed well and sounded great in your head, doesn’t mean that it does on paper. To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. Plus, if you (or your readers) find the mistake, all of you have to do is update the post. It can happen, you know. A curated collection post? Need help figuring out what those goals are and how to address them? ", or "Can they easily visualize this example, or do I need to add a visual aid?" Chris Lappin 134 Comments Oct 8, 2012 Jan 31, 2020. So – figure out who your audience is and what their interests are. People care way more about what you can teach them. Data-driven content catches people's attention in a way that fluffy arguments do not. And the hardest part about answering that question isn’t coming up with them, but rather deciding which ones I should mention. Do you know the most common writing mistakes bloggers make on a regular basis? Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. When you start blogging you may be a little overzealous and post a bunch of blogs only to burn out later on. Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic. The good news is that the 37% make more than $100 a month.. See, people are quick to deem blogging as a no-brainer job. If you sell dive gear write some dive gear reviews. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Use examples to back up why what you're saying is important. Make your tone personal, approachable, and engaging, just like you would in a face-to-face conversation. In diving, most … Chat with your manager about the larger company goals, and then schedule a meeting with someone on the sales team to hear what questions they get asked most often. Being found guilty of plagiarism is a virtual … Most of a blog's traffic is driven organically -- in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. Wittier jokes. They are … How can your blog stick out? Some people like to crack jokes, some like to make pop culture references, and others have a way with vivid descriptions. In any good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. Blogging Mistakes: Dangerous mistakes bloggers make and how to correct them. I’ve been blogging for over 20 years (yes, YEARS!) So many other businesses are doing the same thing competing for your audience’s attention, so how can you stand out above the rest? For help on this, download our free templates for creating five different types of blog posts. So give yourself a break once and a while -- perfect is the enemy of done. This mindset just sets you up for failure and won’t get you anywhere. Work out how many articles a month you can commit to posting. For example, you might test running ads on question-and-answer platform Quora, or simply answer industry questions for which your product or service is an answer. Just remember quality over quantity – if you struggle to come up with enough topics that would interest your readers and can only blog once a month, stick to that. Free and premium plans, Sales CRM software. Nailing really specific blog topics is crucial to knocking your first few posts out of the park. But 90% of them don’t even make $100. You can include actual, actionable steps to achieve success. Make sure your story flows just as well as it did in your outline. The problem? Specific posts should still tie into the bigger picture. One day, you become enthralled with a new idea for a post, so you whip it up and publish it to your blog… The more you blog, the better you'll get at it -- and you'll reap the benefits in terms of traffic and leads in the process. Stay up to date with the latest marketing, sales, and service tips and news. Instead they create articles about random topics in … The key to getting significant business results (traffic, leads, and eventually customers) all starts with growing subscribers. @lkolow. The next mistake new bloggers make is not blogging consistently. So, all of your blog post ideas should help serve those growth goals. We hope you'll use this list of mistakes as fuel for the fire to step up your blogging game. So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific. To help drive this long-term traffic, make sure you're writing blog posts that have durable relevance on a consistent basis. One of the biggest tenets of content creation is that it should be useful, and that means your audience should walk away with something. See these six mistakes bloggers make and learn how you can avoid them. "When you review your blog post, read it from the point of view of a new grad entering a field or someone who's just learning about a topic for the first time. The second biggest mistake most bloggers make is not building an email list as soon as possible. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post. "That's so easy," they say. This can be confusing for your readers and they’ll look elsewhere for their content. Writing for yourself won’t always resonate with your intended audience. (HubSpot customers: You can use HubSpot's email tool to easily set up these regular email sends, as well as set up a welcome email for new subscribers.). In diving, most people are ocean lovers so that’s a good start. Ever. Learn how to give credit when needed in this handy article. After all, the half-life for those sources is very brief -- usually a day or two. Well it could be what you don’t do that gives you that cutting edge. Here, we’ll take a … For example (See what I did there? When people start blogging, they generally want to write on really big topics like: Topics like these are far too broad. We are fortunate enough to be in an industry that is so diverse and full of interesting and cool topics to write about. Free and premium plans, Customer service software. Mistake: You think of ideas that only interest … As bloggers, we become experts in our industry. What are they afraid of happening if they don't take action? That's when I roll my eyes. Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track. It's okay to be more conversational in your writing -- in fact, we encourage it. A huge mistake made by mostly new bloggers but include also seasoned bloggers is comparing yourself to other bloggers. As for where to put these CTAs, we typically place our blog CTAs at the bottom of our blog posts or add a slide-in, which you can learn how to do using a free tool called Leadin here. Ask any blogger who’s been blogging for a couple of years, and they will tell you the … HubSpot's Director of Content Corey Wainwright is particularly good at this. For some inspiration on what you can blog about, why not head over to the PADI Blog and see what PADI blogs about. Blogging is a serious business with many established blogger turning their blog into a full-time business. Your first draft should be just that – a draft. Make a pun or two. "While it's nice to imagine that your readers hang on your every word, the reality is that they're probably mostly skimming your posts. Use a specific post type, create an outline, and use headers. ', "By adding a specific example to my previously broad statement, I’ve made my point easier to understand and more actionable for my readers. Find out more about run-on sentences, comma splices, dangling modifiers, that vs. which, your vs. you're, how to use quotes and apostrophes, and more of those easy-to-miss mistakes … You can't. One of the biggest mistakes bloggers are still making is not identifying their audience. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. With so many steps to take before your blog can stand out from the rest. Some bloggers make the mistake of wandering off topic – stick to the point and restate your point in every section of the article. If you begin to ramble too much, your audience will lose interest and tune out. The first … The low barrier to entry means that it can be difficult to make your blog stand out from the crowd. It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. Here are 10 common mistakes new bloggers make and how to fix them. It’s obvious when you’ve inserted someone else’s copy as it suddenly doesn’t sound like you anymore and your blog won’t flow well. The second, of course. So loosen up your writing. It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely. Marketing automation software. Just because it's a good idea in general -- or something that interests you personally -- doesn't mean it's a good idea for your company. The stream-of-consciousness style of writing isn't really a good style for blog posts. Many of the budding bloggers fail in choosing a niche topic for their blog. One of the most common blogging mistakes is taking other people’s views and including them in your content as your own. Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. Blog traffic is usually driven organically – simply put, consumers will search for something in a search engine and click on your blog if it matches. ", — Karla Cook, Sr. Blogs are a great tool to help grow your dive centres online presence, generate leads and engage with your audience. We’re mad about DIY and travel, lover of fashion … The style of writing from a term paper is not the style of writing people enjoy reading. If you're not consciously thinking about your persona's pains, you're just creating content for content's sake, which is a waste of resources. Plagiarism didn't work in school, and it certainly doesn't work on your company's blog. Writing an outline makes a big difference. One of the riskiest mistakes that a blogger can make is to fail to cite the reference. Like getting fined for using copyrighted images on your blog… or 'Did I provide steps to achieve success? 13% of surveyed blog readers make … Even Pamela Bump, HubSpot's Staff Writer for Audience Growth, admits that she has been guilty of not going into enough depth in a first draft. Create blog posts that serve your larger company goals. So – figure out who your audience is and what their interests are. In fact, organizations are 13x more likely to see positive ROI by prioritizing blogging. These posts are called "evergreen" blog posts: They're relevant year after year with little or no upkeep, valuable, and high quality. Sometimes when I get a great idea I'm excited about, it's really tempting to just sit down and let it flow out of me. ", — Meg Prater, Managing Editor of the HubSpot Blogs. Once you start blogging, it's easy to forget that blogging isn't just about getting new visitors to your blog. Once you have a template down, it'll be easier to write your outline. If you offer dives with Manta Rays write 10 interesting facts about them. Arguments and claims are much more compelling when rooted in data and research. A common mistake bloggers make is brain dumping their thoughts onto paper without really thinking of their audience. I’m Greta, a Lifestyle and DIY expert. Better phrasing. Blog Mistake #5 – Don’t make the blog about you. 1. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. Why it’s a mistake. If you don’t have time, why not ask your staff to try writing an article? "Instagram’s user base is growing far faster than social network usage in general in the U.S. That's one possible point, and it should be stated upfront. This might come in the form of a "how-to" as you recommend they implement a particular strategy, or it might simply be a suggestion for a tool or tactic to make a process easier. The Biggest Mistakes Beginner Bloggers Make Stephan Monetize.info June 29, 2020 _ , Blogging Leave a comment At first glance, blogging might seem like an easy job. '", — Rebecca White, Jr. Staff Writer at HubSpot. When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going – so much so, that you make terrible blogging mistakes along … Like any person starting a new job, they mess things up. (And plus, header text with keywords is good for SEO.) Everyone needs to edit their writing -- even the most experienced writers. A common mistake bloggers make is brain dumping their thoughts onto paper without really thinking of their audience. They can be humorous, quirky and fun. Mistake #3 Not building an email list What it is. A list-based post? Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique. "It seems like more people are using Instagram nowadays.". It sounded so fluid in their head when they were writing that it must be great to read ... right? They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have. That's how real people talk -- and that's what real people like to read. PADI Member-Focused Initiatives Continue to Accelerate Industry Recovery, Rebreathers and CO2 – Fact, Fiction and Voodoo, Join Drew Richardson for a Virtual “Straight Talk Live” Event. Here's an example from the introduction of one of her posts: To infuse personality into your own writing, try looking for ways to relate to your readers on the topic you're writing about -- then write in the first person as if you're hanging out with them and chatting about it. Blog consistently with the help of an editorial calendar. If only it was that easy! And inconsistency could really confuse your subscribers. Get started with 6 free blog post templates. As bloggers we have to understand the … When drawing from others' ideas, cite them. Hi! The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end. Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. Even though people don't really care that it's you that's writing the post, you can infuse parts of your personality in your writing to make them feel more comfortable with you. She, … Start with a very specific working title. The more approachable your writing is, the more people will enjoy reading it. First, use your email marketing tool to set up a welcome email for new subscribers, as well as a regular email that pulls in your most recent blog posts. Nope -- it still needs editing. In this post, I would like to highlight the top blogging mistakes that newbie bloggers make. One way to do this is to ensure that you avoid the 7 biggest mistakes that bloggers make. Manager of the HubSpot Blog Team. Most people make the mistake of not editing their writing. Is it a how-to post? It should be a style that is effortless and enjoyable to read. For more information, check out our privacy policy. Focus on the long-term benefits of organic traffic. Some great places to find compelling data include: Meg Prater, Managing Editor of the HubSpot blogs, shared with us that “When I first joined the HubSpot Blog team, I would consistently get the edit that I wasn’t adding enough examples to support my statements. (For a list of more simple ways to attract subscribers, read this blog post; for more advanced ideas, read this one.). To help establish consistency, you'll need a more concrete planning strategy. The 11 big mistakes bloggers make with their blog images on WordPress. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness. Photo credits: Problogger In a survey of 1,500 Problogger readers who were trying to make money blogging, 10% of aspiring bloggers make nothing, and 63% of them make $0.01 – $99 per month. Writing a blog post is much different than writing a term paper. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make. The best writers I know, know when to stop obsessing and just hit "publish.". If you want to use someone else’s copy or images, you will need to give credit accordingly. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Most times, our first drafts aren't all that great. Most people are going to scan your blog posts, not read them, so it needs to be organized really well for that to happen. ", — Pamela Bump, HubSpot's Staff Writer for Audience Growth. A SlideShare presentation? Headers are important for two reasons. So while you don't want to publish a post filled with factual inaccuracies and grammatical errors, it's not the end of the world if a typo slips through. This story offers real evidence of your point, but what is your point? However, there's a reason why they're experiencing pain points and what is driving them to get it solved. To prevent your writing from losing its audience, restate your point in every section of the article. Having a way you can stay in touch with your readers. There will always be more things you can do to make your posts better. But when bloggers first start out, they usually only have experience with the latter. These CTAs should be simple, one-field email opt-in forms near the top of your blog, above the fold. Can ’ t plagiarism, but it 's an essential thing to learn when you start your blog ask... In every section of the park and a while -- perfect is the basis for everything you create target in... Literally there are millions of blogs going live every single one of the HubSpot Marketing.. Years ( yes, years! of organic traffic try using contractions be! 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